Thursday, 27 November 2014

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Springer Handbook of Mechanical Engineering (Springer Handbooks)From Springer

This resource covers all areas of interest for the practicing engineer as well as for the student at various levels and educational institutions. It features the work of authors from all over the world who have contributed their expertise and support the globally working engineer in finding a solution for today‘s mechanical engineering problems. Each subject is discussed in detail and supported by numerous figures and tables.

  • Sales Rank: #1684853 in Books
  • Published on: 2009-02-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 2.80" h x 8.20" w x 9.80" l, 6.60 pounds
  • Binding: Hardcover
  • 1580 pages
Features
  • ISBN13: 9783540491316
  • Condition: New
  • Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Review

From the reviews:

"This handbook has been conveniently structured into three parts: A. Fundamentals, B. Applications, and C. Complementary Material. … this handbook a truly unique and indispensable information source, a ‘must-have’ for any engineer’s book shelf. The book is of particular help for materials engineers in showing the cross-links to all important key-topics of mechanical engineering." (Materialpr�fung Materials Testing, Vol. 51 (3), 2009)

"This massive volume, edited by Grote … and Antonsson (Caltech), and including 92 contributors, is the most up-to-date and most representative of the state-of-the-art in many broad areas encompassed by the field of mechanical engineering. The book contains three parts … . The usefulness of this handbook is hampered by its skimpy index … it has many attributes that make it an important addition to the reference shelf of any library serving a mechanical engineering department. Summing Up: Highly recommended. Upper-division undergraduate through professional collections." (A. M. Strauss, Choice, Vol. 47 (1), September, 2009)

“This handbook on mechanical engineering provides details on … fundamental building blocks of mechanical engineering. … It is broken down into three parts. … Since quite a wide variety of topics is covered in this handbook, it will give students an idea of what is involved in a number of different areas of mechanical engineering and in some electrical engineering specialties. Those not specializing in mechanical engineering but needing to learn the basics as part of their job will also find it useful.” (John S. Shea, IEEE Electrical Insulation Magazine, Vol. 26 (3), May/June, 2010)

From the Back Cover

Mechanical Engineering is a professional engineering discipline which involves the application of principles of physics, design, manufacturing and maintenance of mechanical systems. It requires a solid understanding of the key concepts including mechanics, kinematics, thermodynamics and energy. Mechanical engineers use these principles and others in the design and analysis of automobiles, aircrafts, heating and cooling systems, industrial equipment and machinery. In addition to these main areas, specialized fields are necessary to prepare future engineers for their positions in industry, such as mechatronics and robotics, transportation and logistics, fuel technology, automotive engineering, biomechanics, vibration, optics and others. Accordingly, the Springer Handbook of Mechanical Engineering devotes its contents to all areas of interest for the practicing engineer as well as for the student at various levels and educational institutions. Authors from all over the world have contributed with their expertise and support the globally working engineer in finding a solution for today‘s mechanical engineering problems.
Each subject is discussed in detail and supported by numerous figures and tables. DIN standards are retained throughout and ISO equivalents are given where possible. The text offers a concise but detailed and authoritative treatment of the topics with full references.

Key Topics

  • Engineering Mathematics
  • Mechanics
  • Materials Science and Tribology
  • Thermodynamics
  • Design of Machine Elements
  • Manufacturing Engineering
  • Measuring and Quality Control
  • Engineering Design
  • Pressure Vessels and Heat Exchangers
  • Turbomachinery
  • Transportation Systems
  • Construction and Earth Moving Equipment
  • Power Generation
  • Electrical Engineering
  • Enterprise Organization and Operation

Features

  • All mechanical engineering disciplines
  • Over 1700 comprehensive illustrations and tables
  • Exhaustive up-to-date references to approved data
  • Fully searchable DVD for quick access to data
  • A resource for higher-level students
  • Written for every-day use by the globally working engineer

About the Author

Professor K.-H. Grote

Dr. Karl-Heinrich Grote is Professor and Chair of the Department of Mechanical Engineering – Engineering Design at the Otto-von-Guericke University in Magdeburg, Germany.
He received his "Diplom in Engineering" (Masters of Science in Mechanical Engineering) in 1979 and his "Dr.-Ing." (Ph.D. in Engineering) in 1984, both from the Technical University in Berlin, Germany. From 1984 to 1986 his was Visiting Professor in the Department of Mechanical Engineering at the California State University, Long Beach, USA and returned to Germany to become the Technical Chief Manager for Engineering Design at the "Ingenieurgesellschaft f�r Auto und Verkehr, IAV" in Berlin. (Engineering Group for Automotive and Transportation, Berlin), and jointly from 1987 to 1990 the Chief Engineer at the Technical University, Berlin, Department of Mechanical Engineering. In 1990 he joined the Mechanical Engineering Department at the California State University, Long Beach, USA again where he stayed on as a Full tenured Professor. Since June 1995 he holds his current position in Magdeburg, where he was also Vice - President for Academic Affairs from 1989 to 2001. Since 1997 he also serves as Chair of the Scientific Advisory Board of the Experimental Factory in Magdeburg.
From October 2002 to September 2004 he took a leave to become Visiting Professor of Mechanical Engineering at the California Institute of Technology, (Caltech), Pasadena, USA in Prof. Antonsson�s Department. Since April 2005 Prof. Grote is the Dean of the College of Mechanical Engineering at the Otto-von-Guericke University, Magdeburg, Germany. The College has 19 Chairs/Departments.
In 1995 Dr. Grote became one of the two editors of the "DUBBEL- Taschenbuch f�r den Maschinenbau" (Handbook of Mechanical Engineering) – the standard Handbook for the German speaking Engineering community.

Dr. Grote is the 1993 recipient of the Ring of Honor (Young Engineers Award) from the German Professional Engineering Society (VDI) the 1993 "TRW Excellnece in Teaching Award". Professor Grote was Principal Advisor of many Master Thesis’ and 25 Dissertations on 12 of which as Co-Advisor and has over 150 publications and is co-author of the book "Pahl/Beitz:Engineering Design" and editor of many other books.

Professor E. Antonsson

Dr. Erik Antonsson is a Professor of Mechanical Engineering at the California Institute of Technology in Pasadena, CA, U.S.A., where he organized the Engineering Design Research Laboratory and has conducted research and taught since 1984. He earned a B.S. degree in Mechanical Engineering with distinction from Cornell University in 1976, and a Ph.D. in Mechanical Engineering from the Massachusetts Institute of Technology in 1982.

In 1984 he joined the Mechanical Engineering faculty at the California Institute of Technology, where he served as the EXecutive Officer (Chair) from 1998 to 2002. From September, 2002 through January, 2006 Dr. Antonsson was on leave from Caltech and served as the Chief Technologist at NASA's Jet Propulsion Laboratory (JPL).� He was an NSF Presidential Young Investigator (1986-1992), and won the 1995 Richard P. Feynman Prize for Excellence in Teaching, and is a co-winner of the 2001 TRW Distinguished Patent Award.

Dr. Antonsson is a Fellow of the ASME, and a member of the IEEE, AIAA, SME, ACM, and ASEE. He teaches courses in engineering design, computer aided engineering design, machine design, mechanical systems, and kinematics.� His research accomplishments include the development of formal methods for engineering decisions and trade-offs and for representing and manipulating imprecision and preferences in engineering design, set-based engineering design (research on these topics was initiated in 1984), automated methods for synthesis of engineering designs, structured engineering design synthesis of micro-electro-mechanical systems (MEMS) using evolutionary methods (including genetic algorithms), and the invention and development of digital micropropulsion microthrusters.

Dr. Antonsson is currently on the editorial board of the International Journal: Research in Engineering Design, and from 1998 to 2004 served on the editorial board of the International Journal: Fuzzy Sets and Systems, and from 1989 to 1993 served as an Associate Technical Editor of the ASME Journal of Mechanical Design, (formerly the Journal of Mechanisms, Transmissions and Automation in Design), with responsibility for the Design Research and the Design Theory and Methodology area.

He has published over 110 scholarly papers in the engineering design research literature, has edited two books, and holds eight U.S. Patents.

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Tuesday, 25 November 2014

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  • Sales Rank: #10798222 in Books
  • Original language: French
  • Dimensions: 6.69" h x .91" w x 9.06" l,
  • Binding: Paperback

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Saturday, 22 November 2014

[K628.Ebook] Free PDF Theme From Summer of 42 Piano Solo, by George N. Terry, Michael LeGrand

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1971 WB MUSIC CORPORATION SHEET MUSIC

  • Sales Rank: #3368286 in Books
  • Published on: 1970
  • Binding: Sheet music

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Sheet Music Destroyed by Murray the Orange Tabby
By a germond
The new music arrived shortly and it was in perfect condition. I'm keeping it away from Murray and Pete, brothers who sometimes get my attention by shredding various papers.

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Wednesday, 19 November 2014

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Michael Jordan was a late bloomer.Cut from the Varsity basketball team in high school when he first tried out, Michael nonetheless became the best basketball player that ever lived—Rare Air Jordan.The true story of how Michael Jordan achieved this amazing level of success as a basketball player—and as the high king of commercial endorsements—underscores one of the new roles of athletes in our society today.Here's a fascinating look at both the evolution of basketball and Michael Jordan's stunning climb to the peak of his sport, and his season in minor league baseball.

Young Adult Choices for 1996 (IRA)

  • Sales Rank: #3698748 in Books
  • Brand: Trophy Pr
  • Published on: 1994-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.75" h x 5.25" w x .50" l,
  • Binding: Paperback
Features
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From School Library Journal
Grade 5-9-Rather than focusing solely on the subject's life on and off the court, Lipsyte examines M.J. the multimillion dollar commodity. He puts the Jordan phenomenon into historical perceptive, correlating the man's success with the rise in popularity of the N.B.A. and the changes in the style of the game over the years. In addition, he explores the relationship between athletics and the marketing of products. Jordan's latest career as a minor league baseball player is touched upon in the last few pages. While at times insightful, this book does have its drawbacks. For one thing, it is sure to disappoint the many readers who pick it up expecting more on Jordan's life and less philosophizing on the state of sports today. And even the philosophizing doesn't completely succeed; not all of the ideas are fully developed and the entire approach is somewhat disjointed. Lipsyte does avoid the over-awed, gee-whiz tone of many sports biographies, but he sometimes goes too far the other way and simply seems grumpy. The text is illustrated with black-and-white photographs of Jordan and other important figures in the history of basketball. Other biographies on this superstar are likely to have more appeal to young fans.
Todd Morning, Schaumburg Township Public Library, IL
Copyright 1994 Reed Business Information, Inc.

About the Author
Robert Lipsyte's list of publications for young people isn't especially lengthy when compared to those of other authors who have been writing for the same length of time. But that's because writing books for and about teenagers isn't the only kind of writing he does, or the only kind of work he does, for that matter. Among other things, Robert Lipsyte has been a highly respected columnist and a prize-winning sports reporter for the New York Times, a correspondent for the CBS television program Sunday Morning with Charles Kuralt, the host of his own award-winning television interview program, The Eleventh Hour, on New York City's public television station, and author of a television documentary series about sports. Most importantly, he is the author of The Contender, one of the very first realistic novels about contemporary teenagers and a book that has been required reading in many American schools for the past three decades. Recognizing the importance of that book as well as his other works, the American Library Association honored Robert Lipsyte with the Margaret A. Edwards Award in 2001. Mr. Lipsyte lives in New York, NY.

Winner of the 2001 Margaret Edwards Award

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0 of 0 people found the following review helpful.
Michael Jordan
By TINA
It was very interesting because you get to know more about Michael Jordan and know what he felt like I recommend

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ZAck Bock Book Review
By ZackBock
Michael Jordan

I chose to read a biography on Michael Jordan, a player who changed the game of basketball during a time of racial tensions still running high. The book follows Michael on his journey through high school, and touches on his childhood and teenage experience. Then follows him to college where he came in as an outspoken freshman and made an unbelievable shot to win a championship title for the team, and begin to make a name for himself in the world of basketball. Then came his journey to the pros. He was drafted into the NBA before he even finished college, despite his mothers wishes, and began playing for the heat. He was a great player from the start but the team he was on was not right for him, and his team mates began getting jealous of the shadow he was casting over the rest of the team. Then the team got a new coach who built the team up around Jordan and chose players based on specific skill sets, making the team a dynasty. Finally Nike gave him offers and he came out with his own shoe line, one of the top shoe lines ever created by an athlete.
Some major messages in the book were related to how basketball changed the racial stereotypes and tensions in early America. Black basketball players were seen as not having intelligence and only relying on natural abilities and instincts. Jordan changed these stereotypes with his game and even white people began to love him for his game.
One of the things I liked about the book was that it was easy to read, and crammed a lot of information about Jordan and the history of the game into a small reading. One thing I disliked was that the author really looked at political issues with a liberal slander and I am personally more conservative. If someone is interested in basketball as a game and how it was developed from a backyard and ghetto playground hobby into a multibillion dollar industry and how Michael Jordan contributed to this expansion then I would recommend this book to that person. I would overall rate this book a 3 out of 5 because it could have been more detailed and there were certain parts of the book that didn't make sense just because of the way the author worded the sections.
I personally liked this book because it was very interesting and I thought the author did a great job of showing how basketball impacted the racial tensions and problems that were going on at the same time the game was evolving. I think these tensions were important to the development of the book because they fueled the controversy of professional basketball in all respects, not just Jordan's play. If the races had been on good terms then the development of controversy would be non-existent and the play of many professionals that that influenced Jordan probably would have changed. If this would have been the case who knows where the world of professional basketball would be today.

0 of 0 people found the following review helpful.
Ehh...
By sgf120400
Didn't have much about Jordan. Its was basically only about the history of Basketball. Pretty boring. YAWN. Im going to bed.

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Monday, 17 November 2014

[U526.Ebook] PDF Ebook The Investigative Reporter's Handbook: A Guide to Documents, Databases and Techniques, by Brant Houston, Len Bruzzese, Steve Weinberg

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The Investigative Reporter's Handbook: A Guide to Documents, Databases and Techniques, by Brant Houston, Len Bruzzese, Steve Weinberg

An indispensable reference for students, journalists, and teachers — and endorsed by the Investigative Reporters and Editors Inc. (IRE) — The Investigative Reporter’s Handbook is the most comprehensive classroom text available for courses in investigative reporting.

  • Sales Rank: #814006 in Books
  • Published on: 2002-02-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.08" h x 6.38" w x 9.28" l,
  • Binding: Hardcover
  • 589 pages

Most helpful customer reviews

8 of 8 people found the following review helpful.
Superseded by 5e
By William Corsair
Excellent resource for the investigative journalist or "citizen journalist." There's a 5th edition, published in 2009, that has more current information. This edition has many outdated references from the early 2000s.

3 of 3 people found the following review helpful.
Step-by-step guide to investigative reporting
By Kel Munger
There's no substitute for clear instructions, and this book has them. This edition is a bit outdated, as it doesn't take as much advantage of the information/records available on the Web, but it's a good place to start.

2 of 3 people found the following review helpful.
Bought for class, didn't use very much
By Becca
I bought this for an investigative reporting class, I think we used it maybe once. It's good for reference, but definitely not a page-turner.

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Sunday, 16 November 2014

[P500.Ebook] Download Lessons in basic Tagalog for foreigners and non-Tagalogs, by Paraluman S Aspillera

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Lessons in basic Tagalog for foreigners and non-Tagalogs, by Paraluman S Aspillera

  • Sales Rank: #16359015 in Books
  • Published on: 1971
  • Binding: Paperback
  • 249 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
The book is good and has a lot of useful words and lessons
By SaraT
My husband is Filipino and we got this book so he could teach me Tagalog. The book is good and has a lot of useful words and lessons. A lot of the sentence structure they teach is more formal and isn't what is actually used in the Philippines. The CD could be better if it told you the English version of the words.

2 of 5 people found the following review helpful.
Not a good book for Beginners
By Dee
When I first got the book I thought it was basic Tagalog, but it wasn't. This book is for people that know some Tagalog. It was very hard to use for learning the language. Not a good book for beginners.

5 of 5 people found the following review helpful.
Excellent Book for Learners
By Happy Prime Member
This is by far the best overall book I've seen for learning Tagalog. This is probably the best thing for learning Tagalog next to Rosetta Stone. The 40 plus lessons covers the basics of learning Tagalog including grammar, not just memorizing expressions. After the lessons, there are appendices full of exercises and other references to further enhance your skills with Tagalog. Included in such appendices are Tagalog idioms and samples of everyday conversations a person may have. There's also a glossary of words in both languages for quick reference. But what really makes this book stand out for me is the included audio CD. All of the chapters are narrated on the audio CD, unlike some other books which may only have the foreign language word pronounced. I have found this feature especially useful for listening while traveling or doing whatever. It's easy to follow along as the narrator speaks to actually understand the lesson and then hear a native Tagalog speaker pronounce the Tagalog words. Great buy for anyone who is just starting to learn Tagalog or wants a thorough overview of the language. I would recommend this book to be followed up by "Modern Tagalog Grammar" by Teresa Ramos. This book is not for beginners but gets much deeper into Tagalog grammar and should help you to become truly fluent in this difficult language to learn.

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Tuesday, 4 November 2014

[Q312.Ebook] Download Disorders of Lipid Metabolism, by G.V. Marinetti

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Disorders of Lipid Metabolism, by G.V. Marinetti

For the past 30 years I have been teaching lipid biochemistry to'inedical students, graduate students, and undergraduate students. The major topics covered in my courses were fatty acids, prostaglandins, leukotrienes, phospholipids, glyco� lipids, triacylglycerols, cholesterol, bile acids, and plasma lipoproteins. Empha� sis was placed on the regulation and disorders of lipid metabolism. The latter included hyperlipidemias, atherosclerosis, and alcohol-induced liver damage. In this volume, I have chosen to focus on the disorders of lipid metabolism at a level appropriate both for medical students and for graduate and undergradu� ate students majoring in the biological sciences. The biochemistry, nutrition, genetics, and cell biology aspects of lipids and lipid metabolism will be covered as they relate to lipid disorders. I am not aware of any textbook that integrates the disorders of lipid metabolism in this manner. Chapter 1 includes a brief discussion of the basic structures, properties, and metabolism of lipids. This chapter is not very detailed, since the material covered is available in basic textbooks on biochemistry. The major fpcus of this volume is the various lipid disorders, with emphasis on polyunsaturated fatty acids, the molecular biology and pathogenesis of the hyperlipidemias, dietary and drug therapy for the hyperlipidemias, and alcohol-induced liver damage. The material presented has been obtained from several textbooks on biochemistry and from a variety of recent articles in the scientific literature.

  • Sales Rank: #7572180 in Books
  • Published on: 2013-10-04
  • Released on: 2013-10-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .55" w x 5.98" l, .73 pounds
  • Binding: Paperback
  • 240 pages

Most helpful customer reviews

0 of 1 people found the following review helpful.
Excellent textbook
By Jennifer Whitt
Incredibly insightful, very thorough book, worth every penny. This is more than just a textbook; it should have been called a reference book. You will find yourself looking back upon this innumerable times. A very technical work, it is not an "easy read" for someone outside this field, but certainly understandable to those professionals and students familiar with biological sciences.

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[I240.Ebook] Get Free Ebook Netflixed: The Epic Battle for America's Eyeballs, by Gina Keating

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Netflixed: The Epic Battle for America's Eyeballs, by Gina Keating

The inside story of Netflix’s incredible rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.

Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.

Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

  • Sales Rank: #294538 in Books
  • Brand: Brand: Portfolio Trade
  • Published on: 2013-09-24
  • Released on: 2013-09-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.40" h x .90" w x 5.40" l, .60 pounds
  • Binding: Paperback
  • 304 pages
Features
  • Used Book in Good Condition

From Booklist
Founded in 1997 by Marc Randolph and Reed Hastings, Netflix became one of the biggest dot-com success stories. But at the time, the idea of renting DVD movies by mail was considered a long shot, as DVD was barely an established format. Keating separates fact from legend in this story of how the tiny upstart, Netflix, took on and ultimately decimated the goliaths of the industry, Blockbuster Video and Hollywood Video. Although consumers caught on to the service and benefited from the price wars between Netflix and Blockbuster’s rival online service, the companies strained under the pressure of competing at a loss to see who could outlast the other. Fans of either service will be amazed at the machinations that went on behind the scenes while they were blithely enjoying movie after movie on the industry’s dime. It seems that only Apple Computer rivals Netflix in how its customers hold a deep personal attachment to the brand “experience,” and fans of the service will get a lot of insight into how much risk, dedication, and commitment it took to bring that experience into being. --David Siegfried

Review
“The little red envelope that could . . . and did! This is a classic Silicon Valley start-up tale and Keating gives readers behind-the-scenes access to a story that continues to play out in America’s mailboxes, living rooms, and mobile devices every day.”

—JIM COOK, CFO of Mozilla; Netflix founding team member

“A well-crafted, well-researched, and well-sourced page-turner. Keating is no stranger to this subject, having covered Netflix for years as a reporter, and gives readers a fascinating and insightful look into the inner workings of a company that forever changed how America watches movies.”

—LORI STREIFLER, executive editor, City News Service Inc.

“Even if all you know about Netflix is that it has bright red mailers and comes out of your Roku box, Keating’s reporting will make you want to sit down and learn more. It’s a tale of corporate intrigue, gigantic success, and enormous failure.”

—ALLAN PARACHINI, adjunct professor, California State University; former Los Angeles Times reporter

“Netflixed has all the drama and intrigue of a Hollywood blockbuster, but for me, it was also nostalgic. Gina Keating perfectly captured the pressure, energy, and emo�tion we all felt as we fought Netflix for control of America’s living rooms. I’m often asked by people, ‘What happened at Blockbuster?’ Now I can tell them . . . just read Netflixed.”

—BEN COOPER, EVP, Camelot Strategic Marketing & Media; former head of marketing, Blockbuster Online


“…Veteran media journalist Keating’s nonfiction debut is a surprisingly swift-paced mix of investigative journalism and thrillerlike suspense. The major players in the game—Netflix CEO Reed Hastings and Blockbuster’s John Antioco—are both complicated characters, and Keating does a commendable job painting a portrait of these very different business leaders, each with his own unique approach to vying for the same brass ring: domination of the American home-entertainment market …An impressive look at the infinite complexities and cutthroat competition driving the deceptively simple business of 21st-century movie delivery.

—Kirkus Reviews


“There's a grim reality behind the magical wafting of DVDs to our mailboxes, according to this lively, canny business potboiler…[This] colorful narrative climaxes with Netflix and archrival Blockbuster throttling each other in an old-fashioned price war that Netflix wins by a hair. Keating hypes the allegedly world-shaking technological transformations in how we access digital content, but what's far more interesting and dramatic is her smart portrait of how an ever-changing capitalism stays very much the same.”

—Publishers Weekly


“Keating separates fact from legend in this story of how the tiny upstart, Netflix, took on and ultimately decimated the goliaths of the industry, Blockbuster Video and Hollywood Video… It seems that only Apple Computer rivals Netflix in how its customers hold a deep personal attachment to the brand “experience,” and fans of the service will get a lot of insight into how much risk, dedication, and commitment it took to bring that experience into being.”

—DAVID SIEGFRIED, Booklist

About the Author
Gina Keating was a staff reporter for Reuters and United Press International for more than a decade. Her work has appeared in Variety, Southern Living, and Forbes.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Blockbusted!
By K. Newcomer
As an avid movie fan and long time customer of Blockbuster I switched to Netflix a few years ago as I loved the no late fees concept. The library from Netflix of course was huge so that was a plus as well. This book helps to explain the disruption in the market for movie fans and how slow Blockbuster was to respond. Reminds me a lot about the ongoing battle with Amazon and Barnes and Noble (Barnes and Noble responded a little better).

Gina Keating does a good job balancing the two sides and taking the reader into both houses to understand the thought process for Blockbuster and Netflix. I enjoyed reading about Johnny Antioco from Blockbuster as he so badly wanted to implement certain ideas, but at times was misguided.

Anyone who is a fan of corporate strategy will enjoy this read as Netflix enjoyed having large amounts of cash and low overhead compared to Blockbuster with a serious cash burn and high overhead. In addition Blockbuster had franchisees not on the same page with overall strategy. Netflix also had a personal credo of "great brands had to connect with customers on a personal level". If used wisely and monitored this is where social media helps certain companies.

Good book on how to get after the more established companies and disrupt "business as usual". Anyone starting a business and challenging mature companies and markets needs to read and understand this book. Well written and an interesting read for sure.

3 of 3 people found the following review helpful.
Mandatory read for any tech entrepreneur
By Ilya Grigorik
Three well-researched books in one: history and evolution of movie rental business, the rise of Netflix and downfall of Blockbuster, battles with Carl Icahn, and more. Gina Keating manages to give the reader a first-person account of all the critical turning points as if you were in the boardroom of each of these companies - it's a real page-turner, both for the storytelling as well as the business, operational, and technology insights hidden in these pages.

It's rare to find a book that can provide a complete head-to-head and blow-by-blow overview of an entire industry -- "Netflixed" is exactly that for the media rental industry. A mandatory read for any tech entrepreneur!

0 of 0 people found the following review helpful.
Netflix & Blockbuster oral histories assembled into a wonderful, rollicking narrative by Gina Keating
By Andy Orrock
Gina Keating's 'Netflixed' is more than just a tale about the rise of Netflix. It's a fascinating - dare say 'gripping' - narrative of the no-holds-barred, street alley fight between Netflix and Blockbuster for America's eyeballs.

We all collectively joke today about Blockbuster's dead meat adherence to its bricks and mortars roots while the country hurtled inexorably towards a broadband future. Keating reminds us that it almost didn't turn out that way. There was a period in time in which Blockbuster - under the stewardship of CEO John Antioco & SVP/GM Shane Evangelist (has there ever been a better name for a corporate leader?) - conceived and masterfully executed Blockbuster Online, an online/offline play which terrified Netflix executives to their bones. Keating's book is as much Antioco & Evangelist's story as it is Reed Hasting's.

For the record, it was Carl Icahn and Jim Keyes that ultimately destroyed the promise of Blockbuster Online, not Netflix. Keating makes a very compelling case on that account. Consider it death by one's own hand.

On the Netflix side, it's less Hasting's tale than it is Mark Randolph's, the founder and spiritual touchstone of Netflix. Keating's stories from early days of Netflix have the feel of a joyous, swashbuckling band of pirates. The author does tip her hat to Hastings though -- the man's combination of entrepreneurial chops, serious smarts, ability to be the secret whisperer to the financial markets and sheer will of personality are a fearsome combination in one man. This is no accidental success story.

In her Acknowledgements, Keating relates that "[t]hese executives humbled me with candid self-assessment, the likes of which I had rarely heard as a longtime journalist covering the financial, political, and legal realms. Simply being allowed to share their thoughts and emotional journey at such close range made this project highly satisfying." Her talent is that she took these oral histories and assembled them into this wonderful, rollicking narrative. I highly recommend you check it out.

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