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Dental practice has changed. The disease & age demographics and insurance & wage trends that drove decades of easy success as a service business are fading. As a result, the traditional practice model has become unpredictable. Common denominators for success in today’s environment are a focus on specialized niche services, unique ways of delivering care, understandable and ethical communication in promotion and selling, and a 100% painless treatment and administrative experience for the patient. The 5% of clinicians embracing these changes are thriving, performing the niche services they love, helping more patients, and enjoying a rich professional and personal life. If you want to understand what they know or simply chart your course to join them, then the rules and logical sequences discussed in ‘The Ultimate Guide to Niche Dental Marketing’ are mandatory reading. The Ultimate Guide to Niche Dental Marketing provides the reader with: • Key economic, reimbursement, and disease demographic trends to know • How insurance discounting directly affects one’s short and long term choices • The ultimate truth about your marketing budget as percent of gross • How to create “category killer” practice advantages in any niche and location • Discussion of best media and specific tactics for successful niche service promotion • How to maintain your marketing focus via The McAnally Hierarchy of Niche Marketing™ • Specific Do’s and Don’ts for niche service promotion (both online and offline media ) • Easily avoidable marketing pitfalls for conserving your financial resources • Tangible advantages known only to those readers with Volume 3 in the D.U.A. series The Dentist’s Unfair Advantage Series is designed to help practice owners understand more fully the unfair forces working against their practice in the post Great Recession economy. Without an ongoing accumulation of advantages clinically, administratively, and via systems for selling and the promotion of professional services, practice growth and professional satisfaction are artificially limited and as a direct consequence fewer patients are helped. Each Volume In the series is designed to not only create understanding of what’s working against the practice but to give the owner tactical steps to take for accumulating tangible business advantages that act as counterweights to the unfair forces at work.
- Sales Rank: #2585583 in Books
- Published on: 2015-02-19
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .68" w x 5.25" l, .68 pounds
- Binding: Paperback
- 270 pages
About the Author
Dr. James McAnally is the founder of Big Case Marketing; a niche practice consulting firm focusing on clinicians with advanced clinical skills, developer of The McAnally Selling System; dentistry’s only check-list approach for ethically selling professional services based on Harvard, Stanford, and Yale consumer and human behavior research, co-founder of the Master Dentists Academy; dentistry’s only professional group providing scientific based advertising and formalized training in The McAnally Selling System, founder of the Painless Dental Alliance; dentistry’s only professional group committed to a 100% painless experience for patients clinically and administratively. He’s been involved with clinical dentistry for more than 20 years and is routinely named a global leader in dental consulting and advisor to the top 5% of clinicians in the profession. Clients and Academy members successfully using Academy Programs reside on 3 continents.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Early on the corporate giants threw cheap and poor dentistry at the public backed by large advertising budgets
By Ron Sheetz
The face of dentistry has changed. The competitions to the independent dentists have changed. Corporate practices have been the evil entity for quite some time, but even that adversary has changed. Early on the corporate giants threw cheap and poor dentistry at the public backed by large advertising budgets. Today these large firms are gobbling up good dentists and their practices and now selling good dentistry cheaply; still fueled by advertising budgets you can’t compete against. So what is the independent dentist to do? Get this book!!! It’s filled with gold for the dentist who wants to hold on to the freedom their practice has afforded them; the dentist who wants the practice that supports their lifestyle rather than having a job. In his book Dr. McAnally reveals tangible ways to attract the kind of patients you want and do the kind of dentistry you love, and never again be dependent on the insurance model. He’s not giving you theory here. His methods are at work in hundreds of practices, evident in the abundance of actual case studies he provides.
0 of 0 people found the following review helpful.
Must read book for the dental marketer!
By Gregory J. Wych DDS
Great book on advanced concepts of dental practice marketing! First, Dr McAnally states the problems and agitates the pain that all dentists have, trying to differentiate themselves from other dentists. Then, with his hierarchy pyramid of marketing, he addresses every level, and gives great advice for every level of marketing. His advice, especially at the higher levels of the pyramid is worth many multiples of the price of the book.
This is a must read for any dental professional who is looking to differentiate himself and created the Category Killer Practice that Dr. Mac talks about!
0 of 0 people found the following review helpful.
Niche Marketing Is the Way to Go!
By Sharisa
Dr. McAnally can help you take your practice to the next level with an ethical approach to case acceptance. His techniques work with not just you as the dentist, but with your whole staff. Niche marketing can help you attract and convert the type of cases you want. Following Dr. McAnally's methods can transform your case acceptance. This method takes a look at the whole process from marketing to first consult call and beyond. Read this book today if you want to do more than just general dentistry cases.
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